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This business plan leads the way. It renews our vision and strategic focus: It also provides the step-by-step plan for improving our sales, gross margin, and profitability. The amount seems in-line with the balance sheet capabilities.
AMT is built on the assumption that the management of information technology for business is like legal advice, accounting, graphic arts, and other bodies of knowledge, in that it is not inherently a do-it-yourself prospect. They need to use these quality vendors as they use their other professional service suppliers, as trusted allies.
AMT seeks to fulfill these needs and become the leader in business information technology for its region. AMT provides both computer products and services to make them useful to small businesses. We are especially focused on providing network systems and services to small and medium business.
Our services include design and installation of network systems, training, and support. In order to accomplish our objectives, our keys to success over the next three years are: Differentiate from box-pushing, price-oriented businesses by offering and delivering service and support—and charging for it.
AMT was founded as a consulting-oriented value added reseller VARbecame a reseller to fill the market need for personal computers, and is emphasizing service and support to differentiate itself from price-oriented competitors.
We have one location—a 7, square foot store in a suburban shopping center located conveniently close to the downtown area.
It includes a training area, service department, offices, and showroom area. There are six part owners, including four investors and two past employees. The firm includes 21 employees, under the president and four managers.
Our main management divisions are sales, marketing, service, and administration. The service department handles service requests, support, training, and development. At present, we are weakest in the area of technical capabilities to manage the database marketing programs and upgraded service and support, particularly with cross-platform networks.
We also need to find a training manager. Recent changes in the computer reseller market have adversely affected AMT. These include margin squeezes, longer collection periods, and lower inventory turnovers. All of these concerns are part of the general trend affecting computer resellers.
The margin squeeze is happening throughout the computer industry worldwide. The only way we can hope to differentiate well is to define the vision of the company to be an information technology ally to our clients.
We will not be able to compete in any effective way with the chains using boxes or products as appliances. We need to offer a real alliance that includes such intangibles as confidence, reliability, and knowing that somebody will be there to answer questions and help at the important times.
Our support services, with which we hope to capture market share will include such services as; training, upgrade offers, installation services, network configuration services, etc. The company will seek to aggressively pursue new opportunities. AMT focuses on local markets, small business and home office, with special focus on the high-end home office and the unit small business office.
There are several different kinds of computer retailers within the industry including: Their service and support is not usually very good and their prices are usually higher than the larger stores. Chain stores and computer superstores: For the purely price-driven buyer, who buys boxes and expects no service, these are very good options.
None of these direct competitors provides the customization and service that small businesses such as our clients truly need. Small business buyers are accustomed to buying from vendors who visit their offices.Our Sales PowerPoint themes templates also cover designs for sales rep performance scorecard, sales process map, sales funnel results, top clients and win-loss review.
Since the sales team is the backbone of every business, salespersons need to perfect their sales pitch with easily understandable charts, graphs, tables and other data visualization.
Create flow charts using SmartDraw's flowchart templates and add them into PowerPoint and other Microsoft Office apps. Find predesigned Business Target Achievement Vision And Mission Diagram Powerpoint Templates PowerPoint templates slides, graphics, and image designs provided by SlideTeam.
Computer Hardware Reseller Business Plan Executive Summary By focusing on its strengths, its key customers, and the underlying values they need, American Management Technology will increase sales to more than $9 million in three years, while improving the gross margin on sales and cash management and working capital.
In this article, we explain what a sales plan is and how to create your own using our free sales plan templates to help underpin your small business success. When readers buy products and services discussed on our site, we often earn affiliate commissions that support our work.
The examples of business diagrams - bar graphs, column charts and histograms are drawn using the ConceptDraw PRO. -.