What Is a Runoff Primary? Mandated Reporting People who work in the health care industry are mandated reporters, meaning they are legally obligated to report suspected cases of child abuse and neglect. Discuss the concept of mandated reporting.
A best practices blog for B2B healthcare communicators 5 keys to writing successful healthcare whitepapers By Dodge Communications not verified on August 1st, Public Relations White papers are an effective tactic early in the sales cycle when focusing on generating interest from prospects.
B2B marketers have increased white paper production as a result of heightened engagement among target audiences. This is a win-win situation for both companies and prospects, as white papers yield a high return on investment and serve to educate prospects without a hard sell.
Specifically in healthcare, white papers are crucial in keeping up with the ever-changing industry landscape. But, what exactly makes white papers so effective in the sales process and what are prospects looking for? Here are five tips on how to write successful healthcare white papers.
Cater to your target audience.
When writing a white paper, it is important to conduct adequate research on the target audience so the content will align with their specific needs and address issues they may face in the healthcare industry, thus engaging future prospects.
For example, stage three meaningful use requirements are currently being set, so a company might want to explore an educational white paper that discusses the regulatory guidelines and how they will affect the industry structure for vendors.
Provide meaningful information that leads to a solution on a relevant problem or issue. After thorough research has been conducted on the target audience, it is important that the white paper offers information to help fix a problem the audience has been facing or allows them to learn something new and useful to incorporate in their organization.
Use industry research and survey findings to back up claims made in the white paper. Do not make your white paper a sales pitch.
The ultimate goal of a white paper is to move the prospect further down the sales cycle, but it should not be formatted as a sales pitch.
Instead, a white paper should be an informative, non-biased piece on a challenge or industry trend that will provide guidance on how to tackle the issue or allow prospects to learn about implementing a new concept in their business. For example, the upcoming transition to ICD is a topic that would be valuable to a healthcare IT audience.
Although healthcare is a serious topic, the white paper should not lack graphics and color. Photos, bolded text, pull quotes and graphs make the white paper less daunting to readers.
Figures, graphs and statistics can better convey results and strengthen arguments. Given time constraints, many readers will skim through the white paper. Gone are the days of relying solely on pricey white paper syndication sites.
What have you found to be effective in creating B2B healthcare white papers? Share your tips here.As the healthcare industry faces many challenges to the status quo worldwide, we envision the need for proactive, collaborative, systemic responses that will help providers to transform their existing service delivery models and to develop five essential competencies.
While much of the healthcare industry is a morass of laws and criss-crossing incentives of various stakeholders (hospital CEOs, doctors, nurses, patients, insurance companies, etc), drug discovery stands out as a relatively straightforward economic value for machine learning healthcare .
Hayes’ WHITE PAPER: Healthcare Strategic Planning 2 In healthcare today, challenges surface almost daily in terms of finance, reform, government mandates and . This paper focuses on the new trends to optimize costs in healthcare supply chain operations that include virtual centralization of supply chains, supply utilization management practices, use of RFID technologies, use of analytics, streamlining workflow etc.
The complimentary white paper provides healthcare decision makers with expert research and insight on the evolving healthcare landscape to help plan for industry changes in the coming year. Health Care Administrator Research Paper Topic Suggestions.
Affordable Care Act - Affordable Care Act essays examine the first major overhaul of the U.S. healthcare industry since the introduction of Medicare and Medicaid in