Ashutosh Muduli Southwest Airlines Success: A Case Study Analysis Dr. Vinita Kaura ABSTRACT In this cut throat competitive era service firms may survive with innovative strategies with reference to people, process and physical evidence that differentiate their services from their competitors. The key objective of this paper is to highlight the strategies of Southwest airlines that facilitated it to produce a successful model in airlines industry that was benchmark for the entire world.
A Vulnerable Species Many people are familiar with macaws and parrots as pet store animals.
It might be difficult, then, for people to imagine what these large, loud, beautiful birds look like in the wild. The spectacular flash of color of a wild macaw is becoming more and more of a rare sight.
Species Description and Range The largest species of macaw, the brilliant-blue hyacinth grows to be up to 40 inches 1 m long. The hyacinth macaw survives today in three known distinct population in southern Brazil, eastern Bolivia and northeastern Paraguay.
It is possible that smaller, fragmented populations occur in other areas of its range. Although it is difficult to estimate, some people believe there were more thanhyacinth macaws before the arrival of Amerindians in South America. Inthe wild population was estimated to be 2, birds. Natural History The hyacinth macaw is found primarily in riverside topical rain forest and palm swamps.
Its habitat varies throughout its range, however, from seasonally moist forest with a broken canopy, to mature palm forest, to grassy marshes.
The hyacinth macaw nests in holes in trees. The clutch size is two or three eggs, although usually only one fledgling survives. The hyacinth macaw eats seeds, nuts, fruits, and vegetable matter.
Eight species of palm are central to its diet. Its exceptionally powerful bill, the largest of its kind in the world, allows it to eat otherwise inaccessible nuts and seeds. Macaws can eat some poisonous seeds and unripe fruits that no other animal can digest.
Scientists believe this is possible because the birds eat chunks of clay from river banks. The clay is thought to help absorb the poisons or make them harmless. Macaws play an important role in seed dispersal. They are messy eaters, carrying and dropping many nuts and seeds.
All 18 species of macaws are threatened. The primary causes are habitat loss and heavy exploitation for the pet trade. The hyacinth macaw is especially vulnerable to capture and habitat destruction because it is noisy, intrinsically fearless, predictable, and dependent on palm trees.
This high price fosters a dangerous level of poaching and smuggling. Data and anecdotal evidence suggests that as many as 10, Hyacinth macaws were taken from the wild during the s. Trees are cut down to remove the young from nest holes, which not only removes that generation of birds, but permanently destroys the nest site.
Since captured young survive so poorly up to 99 percent die between capture and final saleadults are sometimes trapped through liming of perches or use of baited clap-nets.
Still, for every macaw that arrives safely abroad, it is likely that five died on the way. The United States is the largest market for the exotic pet trade. In the last decade, 8. Even when the export of birds is controlled, the domestic bird trade often is not regulated.A unique industry.
Unlike organizations selling cars, alcohol, or food brands, airlines exist as part of the service industry. In the service industry, various companies compete to offer the best experience despite relatively similar end products.
In this cut throat competitive era service firms may survive with innovative strategies with reference to people, process and physical evidence that . Case Study of Southwest Airlines.
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Published: Mon, 5 Dec 1. INTRODUCTION. The current paper attempts to underpin various frameworks that presented in strategy management literatures that would better improve the overall performance of the firms.
Entrepreneurship and Leadership case studies combine an explanation and discussion on best practice leadership and leadership development. Case studies on great business leaders are used as illustrations to show how great companies enhance their business knowledge into a coherent plan for achieving leadership success.